Ovations or criticism…?

It is maybe a universally recognized truth that when you start doing something new, something which is not quite usual for people, you must be completely ready to receive both ovations full of surprise and criticism. However, what is essential, is to treat both steadily. The project that ArArtplatform realizes is not an exception in this sense.
ArArtplatform is a private project promoting and selling pictures of Armenian artists beyond the boundaries of Armenia. It seems as if what ArArtplatform aims to do is a deed really devoted to the well-being of the nation. Nevertheless, being the first suchlike project in Armenia, it arises kind of intrigues covering the following questions: “How will this project work?” “Why should Armenian art be promoted?.” Some people may even wonder what is that makes Armenian art differ, others will probably ask themselves, “is there anything about Armenian art that can make a foreigner believe in its uniqueness without being part of the country it reflects.” To create a piece of art means to give birth to something dead or something that did not exist before. Artists reflect their illusions, their dreams and more often the reality in their own perception of this concept. However, what is typical to this or that nation is by all means, either you like it or not, reflected on the work the artist creates. Thus what is different about Armenian art is that it reflects Armenian reality, Armenian symbolism, peculiarities that are typical to this very nation. One can not escape from his roots and one can not ignore or deny what comes with blood. However, to be rooted to your own country never means to deny the advantages and uniqueness of other countries.

ArArtplatform never aims to insist that art should not be a means to earn money. The mission of this project is to offer opportunity to Armenian artists to become known and to sell their art without taking care of it… What the artist needs is just to relax and to enjoy the rapturous process of creating.

Mariam