Friday, August 28, 2009

Business or Art?

Frequently the artists who sell their paintings themselves turn into somewhat robots who make goods but not art. They paint not exactly what is inside their heart but what the customer ordered. So, art turns to be somewhat a conveyor, when each piece of art doesn’t differ from the previous one. It doesn’t contain the very special appeal which once used to make the artist unique.

What shall those artists do, who do not wish to turn their art into business, nevertheless they wish to sell their paintings and keep their niche in the market?

Modern world of marketing should give available opportunities to people who create art to relax and get pleasure of what they do. Artists should be confident that their art will undoubtedly be promoted and sold by marketers and art agents.

Art does not have the right to be the victim of circumstances.


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